Statistical techniques

Understanding correlation

This is the latest in our ‘eat your greens’ series – a back to basics look at core statistical concepts that are often misunderstood or misapplied. In everyday speech the term ‘correlation’ refers to a mutual connection or relationship between two things. In statistics correlations are specific measures or values that attempt to quantify the …

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Finding normality – why is the normal distribution so important when we so rarely encounter it in real life?

This is the fourth post in our ‘eat your greens’ series – a back to basics look at some of the core concepts of statistics and analytics that, in our experience, are frequently misunderstood or misapplied. In this post we’ll look in more depth at the concept of the normal distribution.  One of the first …

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mathematics computation

Are algorithms evil?

None of us can have failed to notice the recent debacle over Ofqual’s (the Office of Qualifications and Examinations Regulation) use of an algorithm to predict pupil grades. Once again, ‘algorithm fever’ has generated a flurry of news articles questioning whether we are sleepwalking into a dystopian future where human expert decision-making is replaced with …

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Testing versus inferring

This is the second post in our ‘eat your greens’ series – a back to basics look at some of the core concepts of statistics and analytics that, in our experience, are frequently misunderstood or misapplied. In this post we’ll look in more depth at the concept of testing versus inferring. One of most daunting …

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Just because something is statistically significant doesn’t mean it’s practically significant

This post is the first in a short series that we’re calling ‘eat your greens’ – a back to basics look at some of the core concepts of statistics and analytics that, in our experience, are frequently misunderstood or misapplied. In this first post we’ll look in more depth at the concept of statistical significance. …

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An overview of the four main approaches to predictive analytics

This infographic provides an overview of the four main families of approaches to predictive analytics. Prediction encompasses applications that aim to estimate or predict the values of a key target field. Segmentation refers to techniques such as cluster analysis which attempt to find the most ‘naturally occurring” groups within a dataset. Association modelling discovers groups …

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