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John has delivered a broad range of analytical consulting services for over 20 years. His projects range from ad hoc analyses to multi-user, high-end automated analytical solutions using data mining and preditive analytics technologies. He regularly speaks at international conferences on the role of predictive analytics in business and has worked across a vast range of industries from publishing and retail to shipping and gaming. Throughout the 1990s John worked for SPSS in a variety of roles, lauching the SPSS consulting practice in the UK and becoming director of technical services across EMEA for SPSS Market Research.