Expert insight: Clifford Budge, Head of Ecommerce Data Science, major toy manufacturer

Lorna: Please could you start just by talking a little bit about your own background and how you’ve come to be working in data? Cliff: I went to university to do a mapping science degree, during which time I had a year out in industry. I worked as a surveyor for a company that was laying the cables for the first optical fibre telecommunications network in the UK. Within about six weeks of starting the job, I got access to the marketing data and thought I could use my mapping skills to create a visual representation of the sales and […]

Expert insights: Major Lester, founder of SPSS UK talks about fifty years of SPSS

This year SPSS is 50 years old. Development started in 1965 by a team of political scientists, frustrated at how much time they had to spent on manual data cleaning before they could start their analysis. The first release was in 1968 and by the end of the 1960s SPSS was in use in over 60 universities. SPSS expanded into the UK in 1985 and Major Lester was its first employee. We spoke to him about the history of SPSS, why it’s been so successful and how he sees its future. Lorna: Could you start off just by talking to […]

Expert insight – Paul Jackson, Head of Advanced Analytics, Bonamy Finch

Can you tell us a bit about yourself, your background and how you came to be where you are career-wise? I started my career in 2001 at Research International’s Marketing Science Centre, following a degree in Sociology and Social Policy. Back then I was working mainly on analysis of market research surveys. Over time I built up my expertise in branding and segmentation and then joined Bonamy Finch, providers of advanced analytics services to global clients around the world, in 2007. Back then we were mainly serving clients and agencies with statistical analysis and support on surveys, mostly Segmentation, but […]

Expert insight – John Gill, Head of Insight and Analytics, Betfred

Can you start off by telling us a bit about your background, and how you came to be working in the analytics field? I came to analytics via a somewhat circuitous route. My first degree was in psychology, then I did a postgraduate qualification in newspaper journalism. Obviously psychology is all about the science of behaviour which is very relevant to the field I’m now in – analytics and gaming. Newspaper journalism has also been very useful as it’s given me an ability to communicate facts in a way that’s compelling, and that people can understand. Professionally, I started out […]

Expert insight – Nick Di Paulo, Lead Customer Researcher, Hyde Housing Group

Can you start off just by talking a little bit about your background and how you came to be working in analytics in the first place?  Yes, I did research methods at university and was experienced at using spreadsheets and things like that, and that’s where I picked up SPSS, and then I got into survey design and have been working with it for seven or eight years now. In terms of job roles, I’ve moved around quite a bit but in similar kinds of areas with a focus on not for profit, and I’m now in a Customer Insight […]

Expert insight – Karsten Shaw, Director of Analytics, Populus

Could you start off just by telling us a bit about your background and how you came to be working in the area that you’re working in with analytics? I studied statistics with economics undergraduate level, then I went on to do a Masters in statistics at the LSE part-time whilst I was working at GFK. I worked on a joint project between the LSE and GFK looking at using statistical models to forecast demand for consumer goods. I’ve stayed in the industry since then. I’ve worked across a number of large organisations, and I’m now at Populus. What’s your […]

Expert insight – Matt Harrop, Head of Yield Management and Analytics, Ladbrokes Coral Ltd

What’s your background? How did you come to be working in analytics? I came from an accounting background and then moved into retail where I worked across a variety of teams in finance, marketing analytics and strategy for various different retailers. I then left that to join a consultancy working with loyalty card data. I really got into analytics in that role, and from there I moved across into the gambling industry which of course is very rich in terms of customer data and analytics. I’m now Head of Yield Management and Analytics, leading a team of eight people doing […]

Expert insight – Emma Brooker, Customer Insight Manager, L&Q

What’s your background? How did you come to be working in analytics? I suppose accidentally really. I studied politics at university, then I happened upon a short-term contract for a market research company doing data entry and progressed from there. I found the work interesting and enjoyed the projects I worked on. I moved to L&Q six years ago and have progressed up to where I am now, running the customer insight team. Did you study statistics at university? I had done bits and pieces of analysis as part of my degree but it’s mostly been a case of learning […]