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May 2018

Applying predictive analytics in the real world

May 22 @ 10:00 am - 2:30 pm
One Great George Street, Westminster
London, SW1P 3AA
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£125 20 tickets left

There's a lot of talk about predictive analytics and big data at the moment but in amongst the hype how can you learn what it really means for you?  Join this half day briefing session with like-minded individuals to gain a solid grounding and education on the terminology of advanced analytics, what’s possible and what to consider as you think about how predictive analytics could be benefiting your organisation. Business intelligence helps organisations learn about the past but predictive analytics delivers something beyond this - actionable, forward-looking predictions as to how each customer will behave. These predictions encompass all channels, both online and off, foreseeing which…

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June 2018

Getting started with decision trees

June 7 @ 10:00 am - 11:00 am

You are invited to join us for this free educational event focusing on the application and value of using decision trees. This 45 minute session will give you a straightforward overview of how decision trees work and how they can be applied to solve a range of business problems. Using decision trees you can: Accurately predict who is most likely to respond to your marketing campaigns by generating response propensity scores Uncover  critical relationships between descriptive, transactional and interaction data that enable a deep understanding of customer behaviour Build visual profiles that reveal the key drivers of customer satisfaction Deploy…

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Data-driven segmentation with SPSS Modeler

June 7 @ 1:00 pm - 2:00 pm

You are invited to join us for this free educational event in which you’ll learn how data-driven segmentation allows successful organisations to uncover valuable insight from the transactional and descriptive data they already have. You’ll see practical examples of how techniques like cluster analysis can help you to find subtle groupings and relationships in your data which other analysis methods might miss. We will demonstrate how to conduct a cluster analysis, evaluate the analysis results and create a segmentation model which you can then apply to new data. You’ll also see some examples of how other organisations are already using…

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Running a successful data mining project – an introduction to the CRISP DM methodology

June 7 @ 3:00 pm - 4:00 pm

When you’re starting out in data mining or predictive analytics it’s all to easy just to jump straight in and hope for the best, but projects approached in this way commonly fail. To maximize your chances of success, you need to apply a structured project management methodology to your data mining plan. The most commonly used such methodology is CRISP DM (cross industry process for data mining). The CRISP DM approach is widely used, robust and well-proven as well as being intuitive and simple to understand. We recommend that all our clients use CRISP DM as the basis of their…

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