Meet the Smart Vision team

At Smart Vision Europe, our greatest asset is our people. We’re a team of dedicated analytics professionals with decades of combined experience in predictive analytics, data science, and business intelligence — united by a passion for helping organisations unlock the true power of their data.

As an accredited premier IBM Business Partner, we bring together deep technical expertise and real-world commercial insight to deliver solutions that make a genuine difference. Whether you’re just starting your analytics journey or looking to take your capabilities to the next level, you’ll find a knowledgeable and approachable team ready to support you every step of the way.

Get to know the people behind Smart Vision Europe below.

Berni Simmons

Managing Director

Berni is the founder of Smart Vision Europe and led the business to its current position as an accredited Gold IBM business partner. He has over thirty years experience of predictive analytics, data mining, business intelligence and market research.

Rachel Clinton

Business Development Director

Rachel is an experienced leader with a background in direct sales and sales management. More than thirty years of experience in SPSS and IBM gives her a wealth of practical big data experience and a broad perspective on the predictive analytics market.

Jarlath Quinn

Pre-sales Director

A veteran of the Predictive Analytics industry, Jarlath has worked for SAS, IBM and SPSS delivering predictive analytics solutions for major telecommunications, financial services, utilities, retail and government organisations.

Lorna Walker

Marketing Director

Lorna has many years of marketing experience within the analytics industry and is an experienced digital marketing and social media practitioner. For her PhD research she used SPSS Modeler to build models to accurately predict which tweets get retweeted.

John McConnell

Technical Services Director

John has delivered a broad range of analytical consulting services for over thirty years. His projects range from ad hoc analyses to multi-user, high-end automated analytical solutions using data mining and predictive analytics technologies.

Jo Simmons

Sales Support

Jo has a background in retail management and IT, most recently working in data management in the education sector. She provides sales support to the business development team, manages licence renewals and takes care of Smart Vision’s finances.

Felix Kraty

Business Development

Felix has twenty years experience working with SPSS and IBM. She helps organisations define what they want to achieve with analytics then ensures they have the tools and skills needed. Felix also helps organisations adopt predictive analytics as a next step beyond reporting or statistical analysis.

Matt Lampry

Technical Support

Matt is an experienced statistical analyst with many years experience helping clients to get the most out of their analytical software. He provides technical support and advice on all aspects of SPSS usage.

Steve Hanlon

IT and Web Manager

Steve is a developer with a wealth of experience across a whole range of platforms. He provides technical support within Smart Vision and manages the website, webstore and email.