Videos

In this section of the site we have some 'how to' videos demonstrating elements of IBM SPSS functionality. 

How to build a predictive model using IBM SPSS Modeler

If you are considering making your first foray into predictive analytics or are interested in seeing the automated capabilities of IBM's flagship analytical platform, this video will demonstrate the power and ease of building and deploying a predictive model using IBM SPSS Modeler.

 

Affinity analysis made easy

 

In this short video Jarlath Quinn demonstrates how you can perform a simple affinity analysis using IBM SPSS Modeler. Affinity analysis can be used to understand interconnected relationships between key factors. For example, in retail it can be used to perform basket analysis, whereby retailers can identify which products are most commonly purchased together by customers in a single transaction or over a given period time. This information can then be used as the basis for 'next-best action' recommendations as part of initiatives to drive increased cross-selling, new promotions, loyalty programs or new store layouts.

How to perform text analytics using IBM SPSS Modeler Premium (part 1 of 3)

For those interested in how they can analyse customer comments or indeed any fee-text data, Jarlath Quinn illustrates how to exploit the power of the text analytics engine contained in SPSS Modeler Premium (video 1 of 3)

 

How to perform text analytics using IBM SPSS Modeler Premium (part 2 of 3)

Jarlath Quinn illustrates how to exploit the power of the text analytics engine contained in SPSS Modeler Premium (video 2 of 3)

 

 

How to perform text analytics using IBM SPSS Modeler Premium (part 3 of 3)

Jarlath Quinn illustrates how to exploit the power of the text analytics engine contained in SPSS Modeler Premium (video 3 of 3)

 

Predicting asset failure using IBM SPSS Modeler

Jarlath Quinn explains how organisations with substantial capital assets can use IBM SPSS Modeler to predict when these assets are most likely to fail, thus preventing problems before they happen, saving money, reducing asset downtime and increasing efficiency.

How to perform 'What if?' analysis in IBM SPSS Modeler

Jarlath Quinn demonstrates how to use the powerful simulation tools within IBM SPSS Modeler to perform 'What If' analysis (also known as 'Scenario Planning'). 'What if' analysis allows business-focused analysts to go beyond simple predictive modelling to evaluate the impact of different choices and scenarios on predicted outcomes. This sophisticated, yet easy-to-use functionality allows successful organisations to find the optimal price point, discount, campaign creative or resource allocation to maximise opportunity and minimise risk.