In this video Jarlath Quinn introduces the popular TURF analysis technique and demonstrates how to apply it in IBM SPSS Statistics. TURF analysis is used in many industries to find the optimal sub-group of options from a wider portfolio in order to maximise their appeal to an audience or market. As such, TURF analysis is …
In this video Jarlath Quinn explains what cluster analysis is, how it is applied in the real world and how easy it is create your own cluster analysis models in SPSS Statistics. The video includes: A demonstration of cluster analysis using sample data How to use the cluster viewer facility to interpret and make sense …
In classical statistics, linear regression is regarded as the ‘gateway to predictive modelling’. For decades students have been taught about regression from theory to practice simply because it still one of the most versatile and simple ways to understand and predict the effect of key factors on critical outcomes. For instance, using regression you …
This short video shows how you can perform a simple affinity analysis using IBM SPSS Modeler. Affinity analysis can be used to understand interconnected relationships between key factors. For example, in retail it can be used to perform basket analysis, whereby retailers can identify which products are most commonly purchased together by customers in a …