Download your free copy of our Customer Analytics for Dummies eBook. It will help you with understanding customer analytics, acquiring and segmenting valuable customers, recognising customer lifetime value, enhancing customer loyalty and retention, extracting value out of social media.
This white paper is designed to explain predictive analytics, followed by a look at how it can impact activity at the highest levels of institutional management. We provide examples of how predictive analytics has been used at a variety of institutions, including a review of its potential pitfalls and benefits.
The new RX nodes in IBM SPSS Modeler extend the Visual Data Science approach of SPSS Modeler itself to Regular Expression handling.
In this webinar we demonstrate how you can use the power of REGEX to perform the most typical text handling tasks, without the pain of learning yet another programming language.
This webinar shows you how to create professional analytical reports, use an extensive portfolio of professional and innovative visualizations, and benefit from of data-manipulation procedures.
You will also learn to use a dedicated, flexible reporting application to consolidate and display multiple outputs and share reports across the organisation including via web portals.
Free text data is often thought to be difficult or time-consuming to analyse, so much so that in many organisations this kind of data is collected but then not really effectively analysed at all. This session is designed to show you how easy it is to analyse this kind of data and get real value from the research you’re doing.
Decision trees are used extensively and widely within predictive analytics. In this webinar we discuss how decision trees can be used to build profiles of customers, employees and clients; find key behavioural segments and generate predictive models. You’ll learn how to generate decision trees in SPSS and how to interpret your results.
When you’re in the thick of the analysis phase of a data mining or predictive analytics project it’s easy to forget about how you’re actually going to deploy your model, but deployment is really critical to the success of any project. In this webinar we examine different methods for effectively deploying the result of your modelling within your organisation.
This webinar provides a brief introduction to the core functionality of IBM SPSS Statistics – ideal for anyone who is considering investing in SPSS Statistics or has already got it but isn’t sure that they’re making the most of it. This webinar helps you get up and running quickly and shows you some of the power of SPSS.
This webinar presents different applications of predictive analytics for database marketers. The aim is to help organisations understand how they can use the information in their marketing database to more effectively acquire new customers as well as to retain those they already have and maximise their value to the organisation.