Do I need SPSS Statistics or Modeler? How to choose the right product for your needs

We often talk to people who are unsure whether they need SPSS Statistics or whether SPSS Modeler might be more suited to their needs. In fact, it’s not always a clear cut choice as to which tool is more appropriate as it depends on the context in which the technology might be used. With that in mind I thought it might be helpful to develop a little infographic to lay out the sorts of things that you should be thinking about when choosing between SPSS Modeler and SPSS Statistics. We can think of the choice as a sort of continuum, […]

The A-Z of analytics with IBM SPSS Modeler

A is for Automation  Why bother trying out loads of modelling techniques to see which one works best when Modeler can do that for you? Modeler can test many permutations of the same algorithm and multiple instances of different methods before selecting the best performers according to a pre-specified criteria. Oh and it will also automatically prepare your data so you can get the best results from your analysis. B is for Boosting and Bagging Boosting is a key technique in Modeler that can generate more accurate models. It works by building the same model multiple times but each time […]

A first look at IBM’s Watson Analytics

An analytical tool for the business user. It isn’t a new idea, more a nut that many of us have been trying to crack for years. Today, of course, this problem is more pressing than ever. There are more questions that can be answered with analytics, more data to analyse and fewer trained analysts to go round. And, as IBM rightly point out, analysts (and other data specialists) can be a bottleneck in the process. Where I’ve seen it work best in the past is generally when a software app, rather than a tool (like IBM/SPSS or SAS), has been designed […]

Do you really need special software for predictive analytics?

When I’m talking to prospective clients, one of the questions I’m regularly asked is why they should invest in expensive predictive analytics software when they already have Excel. Excel has some useful features and for many organisations it can be a useful toe in the water of analytics but it’s really not built for the rigors of true predictive analytics. Organisations that stick to using Excel will never be able to truly reap the potential rewards that predictive analytics can offer. I’ve recently been working with a large B2B online publishing organisation and my experiences there illustrate this point perfectly. […]

IBM SPSS Modeler – 8 reasons why it is still brilliant after all these years

IBM SPSS Modeler has been through quite the name changes since it first came onto the market as Clementine in the 1990s. In 1998 it was acquired by SPSS. Controversially, in my mind, SPSS then changed its name to SPSS Modeler (spelled the American way which causes no end of confusion in spell checks or when writing documents).  Even after nearly 5 years many of its long term fans and user base still refer to it as Clementine and indeed there are still pockets of people out there who don’t know that Clementine and Modeler are the same (rebranded) product.  I mention […]