Rachel Clinton

I was talking to a potential client recently who was frustrated by the lack of ‘real analysis’ happening in his […]

When we’re talking to potential clients about advanced analytics we often ask them what tools they’re currently using. More often

Surveys remain one of the most popular forms of market research, and consequently we regularly work with customers on large

Most companies these days are aware of the potential value that advanced analytics could offer them. Lots of people are

It’s not uncommon for people to say to us that they don’t understand why they should pay for industry standard

It’s not uncommon to talk to potential clients who consider themselves to already be very much data-driven in the way

Data science is everywhere at the moment. Nearly as everywhere as big data, but not quite. Books out there are

Data science is on the rise. A couple of years back Harvard Business Review suggested that ‘data scientist’ is the

In my career I’ve seen many examples of successful and unsuccessful data mining projects. I’m often asked how clients can

When talking to companies who have yet to invest in predictive analytics I am often asked if I am sure

Organisations hold information, lots of it. Often it’s all over the place and sometimes its not acknowledged as being useful

What is a data scientist? The predictive analytics field seems to love nothing more than giving a new name to an established

Big data is everywhere at the moment. There’s a lot of talk about it, much of which presents big data

Moving beyond RFM analysis to create truly data-driven customer segments RFM stands for recency, frequency, monetary value and is a

When I’m talking to prospective clients, one of the questions I’m regularly asked is why they should invest in expensive

Predictive analytics uses statistical techniques and mathematical algorithms to analyse existing data and extrapolate it forward to predict what’s likely

People often think of predictive analytics as something that’s primarily useful for commercial organisations or is too expensive for charities

It’s common to hear claims about how businesses will be transformed through the use of predictive analytics techniques with surprising

During a recent trawl of my archives I happened across an article from DM Review, now Information Management, first published

I speak to a lot of people in organisations just starting out on their analytics journey, organisations that have started