IBM SPSS Modeler

Predictive analytics for marketers

Future-proof your marketing skills & learn how predictive analytics can help your organisation A half-day briefing session designed for marketing professionals new to predictive analytics Predictive analytics and big data are changing marketing. As a marketer, you have more and more data to play with, but do you have the analytics skills to really make …

Predictive analytics for marketers Read More »

Predictive analytics for marketers

Future-proof your marketing skills & learn how predictive analytics can help your organisation A half-day briefing session designed for marketing professionals new to predictive analytics Predictive analytics and big data are changing marketing. As a marketer, you have more and more data to play with, but do you have the analytics skills to really make …

Predictive analytics for marketers Read More »

Understanding what drives your net promoter score – how data science can help

The concept of the net promoter score was introduced to the world in Frederick Reichheld’s seminal Harvard Business Review article The One Number You Need to Grow in 2003. Reichheld’s research led him to believe that there was a deep and intrinsic link between profitable growth and customer loyalty. Two years of research revealed that, for most industries, …

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IBM SPSS Modeler – 8 reasons why it is still brilliant after all these years

IBM SPSS Modeler has been through quite the name changes since it first came onto the market as Clementine in the 1990s. In 1998 it was acquired by SPSS. Controversially, in my mind, SPSS then changed its name to SPSS Modeler (spelled the American way which causes no end of confusion in spell checks or when …

IBM SPSS Modeler – 8 reasons why it is still brilliant after all these years Read More »

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