Predictive promoter part 1 – introducing predictive promoter scoring

This video introduces Smart Vision’s Predictive Promoter solution and shows how data science can be applied to net promoter scoring to help you gain a much deeper understanding of the factors driving your customer recommendation ratings and how you can take action to influence them influence them. Jarlath provides a brief history of the concept of net promoter score before introducing the case study whereby Predictive Promoter was applied to data from the guests of a major hotel chain. The hotel chain’s management team wanted to address three key questions: Understand what transactional and operational factors are most strongly related to the […]