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Data visualisation is a hot topic at the moment. And with good reason: a picture paints a thousand words … and the […]

The past decade has seen huge growth in the practical use of data mining and analytics. Increasingly, analytics is being

Organisations hold information, lots of it. Often it’s all over the place and sometimes its not acknowledged as being useful

What is a data scientist? The predictive analytics field seems to love nothing more than giving a new name to an established

I talked in my last blog post about the confusion that often emerges around how much data is enough to

When I’m talking to prospective clients something I hear a lot is ‘but we don’t really have enough data to

It never ceases to surprise me at the wide array of interesting and smart folks we have the privilege to

Predictive analytics can really pay dividends for charities but I often find that such organisations are reluctant to invest in

Big data is everywhere at the moment. There’s a lot of talk about it, much of which presents big data

Moving beyond RFM analysis to create truly data-driven customer segments RFM stands for recency, frequency, monetary value and is a

When I’m talking to prospective clients, one of the questions I’m regularly asked is why they should invest in expensive

While reading Jared Diamond’s excellent book on the rise and subsequent global dominance of Eurasian societies Guns, Germs and Steel, I

Predictive analytics uses statistical techniques and mathematical algorithms to analyse existing data and extrapolate it forward to predict what’s likely

There’s been a fair amount of discussion recently as to whether or not the whole big data analytics agenda has

The Anna Karenina principle describes an endeavour in which a deficiency in any one of a number of factors dooms

People often think of predictive analytics as something that’s primarily useful for commercial organisations or is too expensive for charities

It’s common to hear claims about how businesses will be transformed through the use of predictive analytics techniques with surprising

During a recent trawl of my archives I happened across an article from DM Review, now Information Management, first published

I speak to a lot of people in organisations just starting out on their analytics journey, organisations that have started

In my last blog post I talked about how it’s now possible to automate large parts of your predictive analytics

What do you think of when you hear phrases like predictive analytics, data mining or machine learning? For many people