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Why not now? The barriers to adopting true predictive analytics.

While reading Jared Diamond’s excellent book on the rise and subsequent global dominance of Eurasian societies Guns, Germs and Steel, I was stopped in my tracks by his chapter on the evolution of technology entitled Necessity’s Mother. Diamond briskly demolishes the commonly-held view that necessity is the mother of invention. In fact he argues that many …

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IBM SPSS Modeler – 8 reasons why it is still brilliant after all these years

IBM SPSS Modeler has been through quite the name changes since it first came onto the market as Clementine in the 1990s. In 1998 it was acquired by SPSS. Controversially, in my mind, SPSS then changed its name to SPSS Modeler (spelled the American way which causes no end of confusion in spell checks or when …

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Deployment of analytics – a great example of the Anna Karenina principle?

The Anna Karenina principle describes an endeavour in which a deficiency in any one of a number of factors dooms it to failure. Consequently, a successful endeavour (subject to this principle) is one where every possible deficiency has been avoided. The name of the principle derives from Leo Tolstoy's book Anna Karenina, which begins “Happy …

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Are the results of predictive analytics really that surprising?

It’s common to hear claims about how businesses will be transformed through the use of predictive analytics techniques with surprising and shock results that they never would have imagined to be the case. It’s particularly common for product or service vendors to make these kinds of claims when in pursuit of a possible sale. After …

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6 ways to increase the value of your predictive analytics project

In my last blog post I talked about how it’s now possible to automate large parts of your predictive analytics projects, removing the need to get stuck into the complex statistics yourself. In this post I’ll suggest some ways to maximise the chances of your predictive analytics projects being successful. 1.     Use a proven analytics …

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Getting started with advanced analytics – advice for analytics virgins

What do you think of when you hear phrases like predictive analytics, data mining or machine learning? For many people these terms sound suspiciously like ‘statistics on steroids’ and unfortunately, even in the more data-centric and numerate industries, that isn’t likely to elicit the most enthusiastic of responses. To be fair that’s hardly surprising, as …

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Could predictive analytics be the answer to Network Rail’s maintenance problems?

I read with interest, a little dismay and a dash of sympathy the recent news about the problems Network Rail is facing with customer delays. I’m a regular user of the UK railway network and the experience can be frustrating, especially when caught up in delays and disruption. However as a business owner myself I’m also sympathetic to …

Could predictive analytics be the answer to Network Rail’s maintenance problems? Read More »

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