Big data

Understanding what drives your net promoter score – how data science can help

The concept of the net promoter score was introduced to the world in Frederick Reichheld’s seminal Harvard Business Review article The One Number You Need to Grow in 2003. Reichheld’s research led him to believe that there was a deep and intrinsic link between profitable growth and customer loyalty. Two years of research revealed that, for most industries, …

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Data science projects – what skills do you need and where can you get them from?

Data science is on the rise. A couple of years back Harvard Business Review suggested that ‘data scientist’ is the sexiest job title of the twenty first century and the hype around data science shows no sign of abating. The term ‘data scientist’ itself was only coined in 2008 but since then the number of data …

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