Data mining

What is the difference between data science and machine learning?

While data science and machine learning are related, they are very different fields. In a nutshell, data science brings structure to big data while machine learning focuses on learning from the data itself. This post will dive deeper into the nuances of each field. What is data science? Data science is a broad, multidisciplinary field that extracts value from today’s …

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What skills are needed to successfully run data science projects in the cloud?

In my most recent blog post I wrote about the benefits and opportunities that cloud computing brings to data science projects and reciprocally, how data science projects provide a great way to demonstrate the value of cloud computing. In this post I want to discuss the cloud computing skills challenge and provide some advice on …

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Thinking of using spreadsheets for advanced analytics? Think again.

When we’re talking to potential clients about advanced analytics we often ask them what tools they’re currently using. More often than not they say they’re using spreadsheets. Spreadsheets are one of the most widely used tools for statistical analysis and of course, most businesses couldn’t run without them. However, when it comes to advanced analytics …

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Understanding what drives your net promoter score – how data science can help

The concept of the net promoter score was introduced to the world in Frederick Reichheld’s seminal Harvard Business Review article The One Number You Need to Grow in 2003. Reichheld’s research led him to believe that there was a deep and intrinsic link between profitable growth and customer loyalty. Two years of research revealed that, for most industries, …

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Do you have to be a data scientist to do predictive analytics?

What is a data scientist? The predictive analytics field seems to love nothing more than giving a new name to an established concept. In my last post I argued that the concept of ‘big data’ itself is nothing new. Over the last few years I’ve seen more and more job ads recruiting ‘data scientists’  and I find myself rather unjustifiably irritated …

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Five myths about big data

Big data is everywhere at the moment. There’s a lot of talk about it, much of which presents big data as a problem to be solved rather than as an opportunity to be seized. There are many organisations that could be using big data for powerful predictive analytics but aren’t, because they’ve bought into one …

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