Access this on-demand session to develop a clear, practical understanding of what predictive and advanced analytics can deliver for your organisation. Many businesses collect large volumes of data across multiple systems and channels, yet struggle to turn that information into meaningful insight. This session cuts through the noise to explain what predictive analytics really is, how it works and where it can add measurable value.

You will learn how organisations are using predictive techniques to create a single view of the customer, uncover deeper insight and drive improvements such as reduced churn, increased lifetime value and more effective cross-sell and up-sell activity. The session highlights what is genuinely achievable and shows the steps required to get started, even if your data feels fragmented or overwhelming.

Practical examples illustrate how to identify key customer segments, build models that predict likely behaviour and use those predictions to inform smarter, more targeted decisions. This is a concise, accessible introduction for anyone wanting to understand the potential of predictive analytics and how to apply it using the data they already have.

You will learn:

• What predictive analytics is and what it means for your business
• How organisations like yours are already using predictive analytics to improve their business
• How to get started with analytics – what you need to get your project underway
• How to build smarter segments – identifying key groups of people, products and places
• How predictive techniques can help you identify people who are likely to act or respond in particular ways