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Factor and Cluster Analysis with IBM SPSS Statistics training webinar

November 7 @ 10:00 am - 11:30 am


Factor and Cluster Analysis with IBM SPSS Statistics training webinar

Join us on this 90 minute training webinar to learn about conducting factor and cluster analysis in IBM SPSS Statistics.

Factor analysis is a data reduction technique used to identify underlying themes (“factors”) among a range of attributes/variables:

  • Using factor analysis, an automotive company with 20 drivers of customer satisfaction can reduce them down to 3 underlying key themes/pillars: product, service and brand
  • Variants of factor analysis, such as principal components analysis (PCA) can be used to reduce the number of input fields in predictive models by generating composite variables
  • Factor analysis can be used to generate a score for individual people completing personality tests showing where they lie on behavioural dimensions such as introversion-extroversion

Cluster analysis is also used in a wide range of applications for the commercial and not-for-profit organisations, such as:

  • Segmenting consumers according to their purchase behaviours
  • Clustering similar retail outlets based on their sales patterns
  • Creating charity supporter segments based on their donations
  • Identifying suspicious or anomalous financial transactions

The 90 minute training session will include:

  • Introducing factor analysis
  • Exploring correlations
  • Performing principal component analysis
  • Interpreting output
  • Rotated solutions
  • Performing factor analysis
  • Analysing component scores
  • Introducing cluster analysis
  • Comparing cluster methods
  • Performing cluster analysis
  • Interpreting output
  • Exploring cluster groupings

After the session you’ll get a training pack including all the example data files and session outputs so that you can continue to study in your own time. You’ll also have access to a recording of the webinar which you can watch again as many times as you like.

“Well presented, grounded in practical use, well described terminology”

Lawrence Monk, Forecasting Team Leader, Transport for Greater Manchester

“The course was excellent, to the point and not too technical, exactly what I’ve been looking for for a while.”

Course attendee

Who should attend?

  • Students and academics who need to use factor or cluster analysis in their research
  • Anyone who is using SPSS Statistics and wants to understand how to perform factor or cluster analysis in the software
  • Marketers who want to understand how to better segment their customers, products, stores or any other entity

What happens after I book?

Once we have received payment from you, we will send you a personalised link that will enable you to log into the webinar on the day of the training session.

About the trainer

Jarlath Quinn

A veteran of the Predictive Analytics industry, Jarlath Quinn has worked for SAS, IBM and SPSS delivering predictive analytics solutions for major telecommunications, financial services, utilities, retail and government organisations. He is one of the most experienced and well-regarded trainers in the analytics space.


November 7
10:00 am - 11:30 am
Event Categories:


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