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March 2020

Step beyond spreadsheets with IBM SPSS Statistics

March 26 @ 10:00 am - 11:00 am

You are invited to join us for this free educational event in which you’ll learn about IBM SPSS Statistics – one of the most highly-regarded analytical software platforms. There’s a lot of talk about big data and predictive analytics at the moment, and IBM SPSS Statistics is at the forefront of this current wave of interest as one of the most powerful yet accessible analytics tools available. If you’ve been thinking about how your organisation could benefit from predictive analytic then this session will show you how easy it is to get started with IBM SPSS Statistics. During the session…

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May 2020

Getting started with decision trees

May 20 @ 1:00 pm - 2:00 pm

You are invited to join us for this free educational event focusing on the application and value of using decision trees. This 45 minute session will give you a straightforward overview of how decision trees work and how they can be applied to solve a range of business problems. Using decision trees you can: Accurately predict who is most likely to respond to your marketing campaigns by generating response propensity scores Uncover  critical relationships between descriptive, transactional and interaction data that enable a deep understanding of customer behaviour Build visual profiles that reveal the key drivers of customer satisfaction Deploy…

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