Books and guides

Download your free copy of our Customer Analytics for Dummies eBook. It will help you with understanding customer analytics, acquiring and segmenting valuable customers, recognising customer lifetime value, enhancing customer loyalty and retention, extracting value out of social media.

IBM SPSS is one of the most versatile analytics tools available on the market today. In this A-Z guide we outline just some of the many features that make it great.

In this book, you will discover types of machine learning techniques, models, and algorithms that can help achieve results for your company. This information helps both business and technical leaders learn how to apply machine learning to anticipate and predict the future.

Predictive analytics projects fail all the time. In this book, Jarlath Quinn draws on his experiences and those of his colleagues to explore precisely what drives success or failure in predictive analytics projects. When it works, why does it work and what can be done to manage the risk of failure?