When I’m talking to prospective clients, one of the questions I’m regularly asked is why they should invest in expensive […]
Do you really need special software for predictive analytics? Read More »
While reading Jared Diamond’s excellent book on the rise and subsequent global dominance of Eurasian societies Guns, Germs and Steel, I
Why not now? The barriers to adopting true predictive analytics. Read More »
Real time advertising is a hot topic right now. Over the last few months I’ve read a growing number of
How real is real-time offline advertising? Read More »
Predictive analytics uses statistical techniques and mathematical algorithms to analyse existing data and extrapolate it forward to predict what’s likely
Predictive analytics – art or science? Read More »
IBM SPSS Modeler has been through quite the name changes since it first came onto the market as Clementine in
IBM SPSS Modeler – 8 reasons why it is still brilliant after all these years Read More »
There’s been a fair amount of discussion recently as to whether or not the whole big data analytics agenda has
Big data analytics – when is enough enough? Read More »
The Anna Karenina principle describes an endeavour in which a deficiency in any one of a number of factors dooms
Deployment of analytics – a great example of the Anna Karenina principle? Read More »
People often think of predictive analytics as something that’s primarily useful for commercial organisations or is too expensive for charities
How charities can make better use of predictive analytics Read More »
It’s common to hear claims about how businesses will be transformed through the use of predictive analytics techniques with surprising
Are the results of predictive analytics really that surprising? Read More »
I’ve worked in predictive analytics for many years and have seen that a key factor for increasing the prospects of
How the CRISP-DM method can help your data mining project succeed Read More »
During a recent trawl of my archives I happened across an article from DM Review, now Information Management, first published
Top ten predictive analytics questions Read More »
I speak to a lot of people in organisations just starting out on their analytics journey, organisations that have started
The first step in predictive analytics – understanding your data Read More »
In my last blog post I talked about how it’s now possible to automate large parts of your predictive analytics
6 ways to increase the value of your predictive analytics project Read More »
What do you think of when you hear phrases like predictive analytics, data mining or machine learning? For many people
Getting started with advanced analytics – advice for analytics virgins Read More »
I read with interest, a little dismay and a dash of sympathy the recent news about the problems Network Rail is
Could predictive analytics be the answer to Network Rail’s maintenance problems? Read More »
