Access this on-demand session to gain a clear, practical understanding of how predictive analytics can help you increase the long-term value of every donor. The session strips away jargon and focuses on what matters: what predictive analytics is, how it works in a charity context and how you can begin applying it straight away.

Through real examples from well-known charities, you will see how data-driven insight can transform fundraising performance. Learn how organisations have profiled past respondents to find high-value look-alikes, used segmentation to balance income against mailing costs and applied predictive modelling to target only those supporters most likely to respond. These approaches have delivered significant gains, from improved response rates to major reductions in campaign spend.

Whether you are new to predictive analytics or looking for a practical starting point, this session provides a grounded, accessible introduction you can watch whenever it suits you.

“[Using predictive analytics] we have been able to map out the donation behaviour of our contributors with great accuracy and can define clear-cut segments and profiles. For instance, we’re now able to better target our direct mail campaigns, which produces a substantially improved yield.” (UNICEF Netherlands)

During this one hour free webinar we will share insights and best practices that we’ve gained from years of experience working in the charity sector, so you can get the most from your investment in donor insight and gain a clear picture of how to go further and deeper with predictive analytics.

What we’ll cover during the webinar

• An overview of what predictive analytics is and how it is used in the charity sector
• How you can build a data-driven view of segments in your donor base
• How you can predict which donors are most likely to respond to which campaigns
• An introduction to IBM SPSS technology
• Hints and tips on best practice in predictive analytics
• Practical advice on how can you get started