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October 2020

Retaining your most valuable customers with predictive analytics

October 1 @ 3:00 pm - 4:00 pm

Register now for this free webinar from Smart Vision Europe Join us for this free educational event and learn how you can use predictive analytics to spot the early warning signs of customer churn and determine the appropriate action to prevent it. This session gets behind the analytics hype to look at what predictive analytics really means, what’s best practice and how organisations like yours use predictive analytics to prevent customer churn in the real world.   Organisations are becoming increasingly data-rich. However the growing number of channels, greater information volume and the unstructured nature of much customer data makes…

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November 2020

Planning successful analytics projects

November 24 @ 10:00 am - 11:00 am

It is a rarely acknowledged fact that an uncomfortably large proportion of predictive analytics initiatives fail to make any impact in the real world. In this webinar we will draw on the hard-won experiences of industry professionals to examine precisely what drives success or failure in predictive analytics. Using the CRISP-DM framework, the session will focus on the practical aspects of planning for successful outcomes including: Choosing useful project objectives Insight vs accuracy Establishing what a successful outcome actually means Assessing and testing model performance Managing time and personnel Examples of effective application deployment Common causes of failure Rules for…

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Getting started with decision trees

November 24 @ 3:00 pm - 4:00 pm

You are invited to join us for this free educational event focusing on the application and value of using decision trees. This 45 minute session will give you a straightforward overview of how decision trees work and how they can be applied to solve a range of business problems. Using decision trees you can: Accurately predict who is most likely to respond to your marketing campaigns by generating response propensity scores Uncover  critical relationships between descriptive, transactional and interaction data that enable a deep understanding of customer behaviour Build visual profiles that reveal the key drivers of customer satisfaction Deploy…

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December 2020

Applying predictive analytics in the real world

December 2 @ 10:00 am - 2:30 pm
One Great George Street, Westminster
London, SW1P 3AA
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There's a lot of talk about predictive analytics and big data at the moment but in amongst the hype how can you learn what it really means for you?  Join this half day briefing session with like-minded individuals to gain a solid grounding and education on the terminology of advanced analytics, what’s possible and what to consider as you think about how predictive analytics could be benefiting your organisation. Business intelligence helps organisations learn about the past but predictive analytics delivers something beyond this - actionable, forward-looking predictions as to how each customer will behave. These predictions encompass all channels, both online and off, foreseeing which…

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