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Using predictive analytics to maximise the value of charity donors
Register now for this free webinar You are invited to join us for this free educational event focusing on how predictive analytics can help you maximising the value of each of your donors. The session will give you a simple, no-nonsense overview of what predictive analytics really is, how it can help you, what’s possible and how to get started. You will learn how other charities have harnessed the power of predictive analytics to maximise the value of their donors: Discover how the PDSA improved campaign response rates by 26% by profiling past respondents and finding look-a-likes in new data.…
Find out more »Predictive analytics in one hour – a no-nonsense guide
You are invited to join us for this free educational event focusing on the value of predictive and advanced analytics. The session gets behind the hype to give you insight into what predictive analytics really is, how it could make a difference to your organisation and how you can get started. Organisations like yours generally have a lot of data, often of many different types and held in different places, so struggle to make effective use of it. As customer channels grow so does the amount of data you collect, making it even harder to know what has value and…
Find out more »Applying predictive analytics in the real world
There's a lot of talk about predictive analytics and big data at the moment but in amongst the hype how can you learn what it really means for you? Join this half day briefing session with like-minded individuals to gain a solid grounding and education on the terminology of advanced analytics, what’s possible and what to consider as you think about how predictive analytics could be benefiting your organisation. Business intelligence helps organisations learn about the past but predictive analytics delivers something beyond this - actionable, forward-looking predictions as to how each customer will behave. These predictions encompass all channels, both online and off, foreseeing which…
Find out more »Predictive analytics in one hour – a no-nonsense guide
You are invited to join us for this free educational event focusing on the value of predictive and advanced analytics. The session gets behind the hype to give you insight into what predictive analytics really is, how it could make a difference to your organisation and how you can get started. Organisations like yours generally have a lot of data, often of many different types and held in different places, so struggle to make effective use of it. As customer channels grow so does the amount of data you collect, making it even harder to know what has value and…
Find out more »Harnessing unstructured data with text mining in IBM SPSS Modeler
Please join us for this free educational event on the use of unstructured data. Emails, social media, RSS feeds, documents and free text are all examples of the unstructured data organisations hold and the volume of such data is growing fast. Every day we create another 2.5 quintillion bytes of data and 80% of it is unstructured. Everyone has it, some companies are mastering it but most organisations are worried about it. If big data is everywhere, then unstructured data represents its largest component. An ever-growing mountain of information, increasing in size and variety every day, demands that you find a…
Find out more »Predictive analytics in one hour – a no-nonsense guide
You are invited to join us for this free educational event focusing on the value of predictive and advanced analytics. The session gets behind the hype to give you insight into what predictive analytics really is, how it could make a difference to your organisation and how you can get started. Organisations like yours generally have a lot of data, often of many different types and held in different places, so struggle to make effective use of it. As customer channels grow so does the amount of data you collect, making it even harder to know what has value and…
Find out more »Data-driven segmentation with SPSS Modeler
You are invited to join us for this free educational event in which you’ll learn how data-driven segmentation allows successful organisations to uncover valuable insight from the transactional and descriptive data they already have. You’ll see practical examples of how techniques like cluster analysis can help you to find subtle groupings and relationships in your data which other analysis methods might miss. We will demonstrate how to conduct a cluster analysis, evaluate the analysis results and create a segmentation model which you can then apply to new data. You’ll also see some examples of how other organisations are already using…
Find out more »Applying predictive analytics in the real world
There's a lot of talk about predictive analytics and big data at the moment but in amongst the hype how can you learn what it really means for you? Join this half day briefing session with like-minded individuals to gain a solid grounding and education on the terminology of advanced analytics, what’s possible and what to consider as you think about how predictive analytics could be benefiting your organisation. Business intelligence helps organisations learn about the past but predictive analytics delivers something beyond this - actionable, forward-looking predictions as to how each customer will behave. These predictions encompass all channels, both online and off, foreseeing which…
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