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Effective deployment and use of predictive models
This webinar will focus on how businesses and organisations that are already using some degree of advanced analysis and modelling can ensure that the insight and prediction derived from those efforts can actually be used to support effective decision-making in their day to day business operations. In many respects the actual development of a predictive model is not the most challenging element of predictive analytics. The deployment of developed models can be a far more demanding challenge. Add to that the range and scope of available tools for model building. Today organisations have a dizzying array of choice ranging from open…
Find out more »Predictive analytics in one hour – a no-nonsense guide
You are invited to join us for this free educational event focusing on the value of predictive and advanced analytics. The session gets behind the hype to give you insight into what predictive analytics really is, how it could make a difference to your organisation and how you can get started. Organisations like yours generally have a lot of data, often of many different types and held in different places, so struggle to make effective use of it. As customer channels grow so does the amount of data you collect, making it even harder to know what has value and…
Find out more »Getting started with decision trees
You are invited to join us for this free educational event focusing on the application and value of using decision trees. This 45 minute session will give you a straightforward overview of how decision trees work and how they can be applied to solve a range of business problems. Using decision trees you can: Accurately predict who is most likely to respond to your marketing campaigns by generating response propensity scores Uncover critical relationships between descriptive, transactional and interaction data that enable a deep understanding of customer behaviour Build visual profiles that reveal the key drivers of customer satisfaction Deploy…
Find out more »Applying predictive analytics in the real world
There's a lot of talk about predictive analytics and big data at the moment but in amongst the hype how can you learn what it really means for you? Join this half day briefing session with like-minded individuals to gain a solid grounding and education on the terminology of advanced analytics, what’s possible and what to consider as you think about how predictive analytics could be benefiting your organisation. Business intelligence helps organisations learn about the past but predictive analytics delivers something beyond this - actionable, forward-looking predictions as to how each customer will behave. These predictions encompass all channels, both online and off, foreseeing which…
Find out more »Using predictive analytics to maximise the value of charity donors
Register now for this free webinar You are invited to join us for this free educational event focusing on how predictive analytics can help you maximising the value of each of your donors. The session will give you a simple, no-nonsense overview of what predictive analytics really is, how it can help you, what’s possible and how to get started. You will learn how other charities have harnessed the power of predictive analytics to maximise the value of their donors: Discover how the PDSA improved campaign response rates by 26% by profiling past respondents and finding look-a-likes in new data.…
Find out more »Predictive analytics in one hour – a no-nonsense guide
You are invited to join us for this free educational event focusing on the value of predictive and advanced analytics. The session gets behind the hype to give you insight into what predictive analytics really is, how it could make a difference to your organisation and how you can get started. Organisations like yours generally have a lot of data, often of many different types and held in different places, so struggle to make effective use of it. As customer channels grow so does the amount of data you collect, making it even harder to know what has value and…
Find out more »Applying predictive analytics in the real world
There's a lot of talk about predictive analytics and big data at the moment but in amongst the hype how can you learn what it really means for you? Join this half day briefing session with like-minded individuals to gain a solid grounding and education on the terminology of advanced analytics, what’s possible and what to consider as you think about how predictive analytics could be benefiting your organisation. Business intelligence helps organisations learn about the past but predictive analytics delivers something beyond this - actionable, forward-looking predictions as to how each customer will behave. These predictions encompass all channels, both online and off, foreseeing which…
Find out more »Applying predictive analytics in the real world
There's a lot of talk about predictive analytics and big data at the moment but in amongst the hype how can you learn what it really means for you? Join this half day briefing session with like-minded individuals to gain a solid grounding and education on the terminology of advanced analytics, what’s possible and what to consider as you think about how predictive analytics could be benefiting your organisation. Business intelligence helps organisations learn about the past but predictive analytics delivers something beyond this - actionable, forward-looking predictions as to how each customer will behave. These predictions encompass all channels, both online and off, foreseeing which…
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