Your charity can benefit greatly from predictive analytics. As a charity, analytics can help you to gain a much greater insight into the behaviour and preferences of your donors. This can lead to a better understanding of who donates and when, patterns of donations, propensity to donate and so on. You can also understand more about what types of messages and communication methods appeal most to different segments within your donor base in order to maximise the return on your marketing investment.
Smart Vision works with many charities to help them make more of the data they already have. Download these slides to learn more about the type of work Smart Vision does and how we might be able to help you.
In this section of the site you can view some slides from the charity seminars that we have run.
- Download the slides from our most recent charity seminar – Using predictive analytics to maximise the value of charity donors
- Get an overview of Smart Vision and the type of work it does with charities
- Learn how charities can better understand the segments within their donor base.
- Get overview of the various ways in which charities can make use of predictive analytics to improve their operations.