There are probably many things you would like to improve about your organisation. Since it is unlikely that you are going to get the resources to address them all, the challenge to you as a manager is to use your limited resources where they will do the most good. So how do you know where they will do the most good? Where can you get the most bang for your buck? One way to determine that is via a key driver analysis. A key driver analysis, sometimes known as an importance/performance analysis, is a study of the relationships among many factors to identify the most important ones.
Our partners at Channel Group Inc have developed a Key Driver Analysis plug in for IBM SPSS Statistics which lets you generate the requisite KDA visualisations in one analytical step. With this plug in you’ll be able to:
- Execute a regression analysis on the specified drivers and target e.g. customer satisfaction
- Standardise the beta coefficients/weights to derive the importance scores
- Generate a key driver chart
- Generate an importance v performance (quadrant) map