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SUMMARY:Getting started with regression techniques in SPSS
DESCRIPTION:Register now for this free webinar\nYou are invited to join us for this free educational event focusing on the application and value of regression techniques in the IBM SPSS Statistics products. The session will give you a straightforward overview of how simple regression techniques can help your business and how to get started with regression analysis in SPSS. In just 60 minutes you will learn how easy it is to perform simple but powerful regression analysis using IBM SPSS software. \nUsing regression you can: \n\nAccurately predict the response to your marketing campaigns\, both what  the overall response volume is likely to be and how likely individual recipients are to respond\nPredict what  effect a change in advertising spend or price will have on your sales\nMake your marketing resources go further and be more effective – by enabling  you to rank recipients of marketing campaigns by their likelihood to respond and therefore select the list to optimise response or conversion\nUnderstand how changes you make to one aspect of your marketing might affect others – for example\, how the number of tweets you send influences the number of visits to your website\, or how the availability of parking influences footfall in your store.\nUnderstand the relative strength of different factors that influence your sales – do your sales depend more strongly on price or on advertising volume?\n\nDuring the event we will cover: \n\nThe principles of prediction\nWhat linear regression is and how it can help you\nHow to build a simple linear regression model in SPSS\nHow you can predict response likelihood with logistic regression\nHow to apply predictive models to your data\n\nWho should attend? \n\nAnyone who has used SPSS in the past and needs a refresher\, or is currently using it and would like more confidence in some of the processes.\nAnyone who is considering making an investment in statistical software and wants to learn more about what it can do for them.\nAnyone who has heard of regression but isn’t sure why they should be using it.\nAnyone who’d like to know the difference between the different regression techniques and when to use them.\n\nSome background in analytics\, statistics or statistical terminology will be useful but is definitely not essential. \nSpaces are limited so book yours today.
URL:https://www.sv-europe.com/event/getting-started-with-regression-techniques-in-spss-4-2/
CATEGORIES:IBM SPSS Statistics
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