Lorna Walker

Lorna has many years of marketing experience within the analytics industry and is an experienced digital marketing and social media practitioner. For her PhD research she used SPSS Modeler to build models to accurately predict which tweets get retweeted.

Lorna Walker

Expert insight – Matt Harrop, Head of Yield Management and Analytics, Ladbrokes Coral Ltd

What’s your background? How did you come to be working in analytics? I came from an accounting background and then moved into retail where I worked across a variety of teams in finance, marketing analytics and strategy for various different retailers. I then left that to join a consultancy working with loyalty card data. I …

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