Berni Simmons

Berni is the founding Director of Smart Vision Europe and led the business through its start-up phase to its current position as an accredited premier IBM business partner. He has over twenty years experience of predictive analytics, data mining, business intelligence and market research.

Berni Simmons

How can predictive analytics help retailers weather the economic storm?

In this blog post I’m going to suggest  some ways in which predictive analytics can help retailers weather the economic storm they’re currently facing. The UK’s battered retail sector has been enduring an ongoing perfect storm following the financial crisis of 2007 / 2008.  The government would like us to believe that things are much better …

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Deployment of analytics – a great example of the Anna Karenina principle?

The Anna Karenina principle describes an endeavour in which a deficiency in any one of a number of factors dooms it to failure. Consequently, a successful endeavour (subject to this principle) is one where every possible deficiency has been avoided. The name of the principle derives from Leo Tolstoy's book Anna Karenina, which begins “Happy …

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Could predictive analytics be the answer to Network Rail’s maintenance problems?

I read with interest, a little dismay and a dash of sympathy the recent news about the problems Network Rail is facing with customer delays. I’m a regular user of the UK railway network and the experience can be frustrating, especially when caught up in delays and disruption. However as a business owner myself I’m also sympathetic to …

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