Predictive analytics for digital channels

One of the biggest benefits of digital marketing is the wealth of data it generates – you can track almost every aspect of your campaigns and see what works and what doesn’t.  However, it’s one thing to collect this data. It’s quite another to analyse it and turn it into actionable business intelligence. Whatever the scale of your digital marketing activities, analysis of your inputs and outcomes will help you maximise the return from your campaigns.  If you’re already doing this then we can show you how to take your analysis to the next level and find out if there’s more that can be done with your digital marketing data, enabling you to increase the return from your digital marketing spend even more. If you’re new to digital marketing analytics, these materials will give you an idea of what’s possible and learn how to get started.

Predictive Analytics For Digital Channels – Sept 2014